Insights from German Accelerator’s Defence & Dual-Use Event
Last week, I had the honor of delivering a talk on “Go-to-Market Strategy in the Defence Market” at the BMWE German Accelerator Defence & Dual-Use Program in Munich. The event brought together 17 cutting-edge startups in areas such as autonomous systems, robotics & drones, cyber/ISR, space intelligence, defence logistics, and training & simulation, creating an excellent platform for innovation, insight, and strategic networking. LinkedIn
In my presentation, I shared practical strategies designed to help startups navigate the complex defence and security market, with a focus on:
- Understanding market drivers and stakeholder needs
- Sales strategies tailored to regulated environments
- Procurement and compliance pathways
- Building strategic partnerships and networks
A key highlight was outlining how young companies can align their Go-to-Market roadmap to be “defence-ready” – not only technically, but strategically and organizationally. The vibrant exchange with founders, experts, and key decision-makers from industry, government, and investment demonstrated once again that success in the defence ecosystem requires a clear strategy and strong collaboration. LinkedIn
I’d like to thank everyone involved and look forward to continued cooperation – especially with the inspiring startups already making great strides in entering the defence market.